DESIGN PRINCIPLES - FINAL PROJECT: VISUAL ANALYSIS

NIE WEIQIU （0360239）

Design Principles / Bachelor of Design (Hons) in Creative Media

Instructions

  

LECTURES 

Lectures

We practice visual analysis to help us understand the artist's intentions in the work that

Phase I:Observation

Identify the observational elements of the design describe them in your own words

Phase 2: Analysis

Think about your observations and make a statement about the work based on the evidence you observed, what a certain element it represents.

Stage 3:Interpretation

What is the meaning of the design? What is the purpose of creating it? Observation and factual analysis of the design work

I chose the goal 10: 

• Reduce Inequality

Fig.1.1

VISUAL ANALYSIS

Fig.1.2https://www.facebook.com/photo/?fbid=3041092452580065&set=pb.100064849744405.-2207520000.

I chose this artwork because it effectively conveys the problem of economic inequality and general unfairness, where The poor walk a long way to find food, the rich walk a long way to digest food，Satirizing the resource and economic inequality in this world. Strong contrast between rich and poor

Observation

What I see is that there is one side that is very rich and prosperous and the other side is poorer. The most conspicuous one is a red sports car, with a man and a woman sitting in the red car. The man is wearing a gold watch and is throwing a mouthful of food. On the other side, people can see their clothes are in tatters, and they seem to be begging from each other.

In the background, rich people background, they tall buildings. The other side is worse, the house behind people has smoke, it can be seen that it is a factory. The house is not as nice as the other side.

It can be seen that rich people drive luxury cars and party, food is discarded like garbage, while people on the other side are begging hard to fill their stomachs, with ragged clothes and no complete pair of shoes.

Analysis

The man driving the car throws away the food in his hand with a disdainful face, while the poor man next to him is extra eager to eat the food thrown away by the rich man. The social inequality is greatly satirized. This emphasizes the inequality of society and the inequality of resources.

The author uses bright colors to highlight the vitality of the rich and gray to highlight the misery of the poor. The artist uses color to emphasize the contrast between the two.

On the other side, the visual center is the rich man in a red sports car, who is throwing only a bite of food in his hand with a disdainful look. On the other side, the visual center is the old man with his face showing his desire for food. The stark contrast between the rich man's disdain for food, which is the poor man's treasure, is successfully expressed as the main focus of the artwork.

The composition of the main figure zooming in on both sides at the same time forms the balance of the whole painting.

The contrasting backgrounds of the two highlight the inequality and subject matter of the artwork, an effect that stimulates the viewer's interest and helps them learn more about the unfolding story between the two sides.

Interpretation

 The author zooms in on the visual center of the two characters, and from the way they dress and behave, fully expresses the economic disparity between the two, the different treatment they enjoy, the different environment, and the fact that the rich enjoy better and have more resources than the poor. It satirizes the inequality of the society.

2. Visual Reference

Fig.1.3.Credit: Getty Images

https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1068/cached.offlinehbpl.hbpl.co.uk/news/OMC/graphic_1280-20140128102935826.jpg

This picture expresses the different social status of the poor and the rich, the different economic differences and the different food treatment they enjoy.

           Fig.1.4 https://i.pinimg.com/564x/1f/68/db/1f68db2b07cc7bce09c42fb99494e1cb.jpg

After this work, the most intuitive feeling is that the gap between the rich and the poor is too big. The rich are superior, while the poor can only live at the bottom of the society. It is also a very regrettable thing to live without enough food. . Through this work, the author also hopes to solve the gap between the rich and the poor.

Fig.1.5https://twitter.com/JagaDedec/status/1527203433471692801/photo/1

This picture expresses the inequality of resources and status in society, where the poor can only eat the crumbs of bread dropped by the rich

SKETCHES

Fig.1.6  Sketchs

I first thought of the poor and the rich to divide the upper and lower classes, I will draw the rich look more obese, the poor look thin, the rich sitting in a luxury car, while the poor are at the bottom of the car to lift the luxury car, expressing the oppression of the rich on the poor, the unfairness between the two resources, economic inequality.

Because of the unfairness of resources, I draw people suffering in the bottom right corner, expressing the unequal treatment of society's exploitation of poor people.

                               

                                                              Fig.1.7 Sketchs

I started coloring and made some adjustments to the image. I put green as the background, green represents equal life,

I changed the car of a person, a man and a woman in the car, because the universal value that the rich will get everything with money. Especially women, at the same time, I also want to express that the rich man would rather take the money to support a woman than to see the poor people underneath and two people can express that they are a group of rich people.

 I want to express in this equality but have unequal treatment, express the dissatisfaction of society unfair, economic disparity.

Fig.1.8 First outcome for the final design

I compared two colors of poor and rich, one lighter and one darker.

The poor carry the rich behind their backs, representing the economic disparity in which the poor are oppressed by the rich. The poor can only cry while looking at the food in the hands of the rich, and then compare the clothes of the two. The rich are glamorous but the poor’s clothes are tattered, which expresses the inequality of resources and economic inequality between the two.

I chose the goal 10: 

• Reduce Inequality

Reference Chart

Fig.1.9 https://miro.medium.com/v2/resize:fit:1100/format:webp/1*p5uEyYk-KSN-84bjzp168Q.jpeg

SKETCHES

Fig.1.9 rough sketch

A man stepping on a group of people standing in the distance looking at the scenery, tasting wine, trying to express the inequality of society, I will zoom in on the man and the small man in the lower right corner to form a stark contrast, and better express the different treatment between the two.

Fig.1.10 rough sketch

In 13 weeks I got feedback that I changed the group of people stepping on the bottom of the foot to one person, because a group of people can't see what they represent, and one person is better able to reflect the outer appearance of the poor

Final Design

An Unfair World

Fig.1.11 An Unfair World

I painted the back of a rich man with a glass of wine and a large amount of money in his hand, stepping on the body of a poor man and looking at the distant landscape.

The background between the two is contrasted in color, the rich man's background is brighter in color, the poor man's background is gray. The poor man's background is dark except for the darkness, while the rich man's background has the sun and clouds, and there is a sharp contrast between the two, one in the sky and one on the ground, while the rich man is standing on the poor man's body enjoying life

I want to express the oppression of the poor by the rich and the unfairness of the society.

I applied the principle of contrast design, comparing poor people with rich people. The color of the background between the two is contrasted. Also used balance, picture composition balance. In the background of rich people, I use bright colors to highlight the back of rich people.

feedback 

11 weeks

I misunderstood my analysis and need to rewrite it again

12 weeks

Draw more poor people on the background to show pain, why change a man to a man and a woman need to write down the idea

Week 13

It would be better to change the group of people stepping underneath to one person because it is not clear what the group of people are that are stepping underneath

Week 14

After getting feedback, I revised it. The teacher said much better, but I did not write out my design principles